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Is your business a hobby? Unfortunately, if your business is not making money, then it is a hobby.
As a consultant, if you are not generating money, then your business is a hobby. Clients are the lifeline of any consultant, no matter the size of your business. So, the beginning point for every consultant is finding qualified prospects.
What’s interesting is that, whenever we talk about prospects, the assumption is that everybody is quite clear about who they are.
So in this episode, we define a qualified prospect in consulting and understand how qualifying a prospect are key to a client engagement.
